Aristotle talked about three kinds of work: theoretical, practical, and poetical. The first searches for truth. The second is practical with an objective around action. The third, however, is lost in our modern culture. The philosopher Martin Heidegger called this “bringing-forth.”
In his book Essentialism: The Disciplined Pursuit of Less, Greg McKeown describes this as an essentialist trait.
This is how the essentialist approaches execution: “An Essentialist produces more—brings forth more— by removing more instead of doing more.”
We rarely have the time to think through what we’re doing. And there is a lot of organizational pressure to be seen as doing something new.
The problem is that we think of execution in terms of addition rather than subtraction. The way to increase the production speed is to add more people. The way to get more sales is to add more salespeople. The way to do more, you need…
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